Contact Management or Lead Management

From MirrorMed

Contact Management-

The ability to track all potential patients from all sources. Be it phone in, medical screenings at health fairs, referrals, ect... they will stay in the contact management portion until they become a patient, then they will be converted to a patient, dropped from the contact management, and the demographic data imported to patient demographic data.

This describes a form of Customer Relationship Management (CRM).